DUBAI JOY - THE INTERNATIONAL DESIGN GALA
Dubai is well known for its hospitality and for hosting major events such as Formula 1, Dubai Shopping Festival, Dubai Desert Classic, and many more.
DESIGN OBJECTIVE & requirements
Sponsored by Dubai Design Festival for 2023, Dubai is hosting a gala where many designers from different walks of life and countries will unite in UAE to showcase their artwork at the OPERA GALLERY.
As a Designer, I was tasked to create the following:
- Design Festival Identity
- Design Festival - Site Identification
- Design Festival - Pedestrian Directional & Wayfinding signs
- Design Festival - Banner Design
DESIGN OBJECTIVE & requirements
Sponsored by Dubai Design Festival for 2023, Dubai is hosting a gala where many designers from different walks of life and countries will unite in UAE to showcase their artwork at the OPERA GALLERY.
As a Designer, I was tasked to create the following:
- Design Festival Identity
- Design Festival - Site Identification
- Design Festival - Pedestrian Directional & Wayfinding signs
- Design Festival - Banner Design
Design Festival - Identity Design:
The identity must be able to be reproduced in a single-colour version. It must be flexible enough to be used on either a business card or a billboard. It should reflect a unique approach to representing the city design gala.
Design Festival - Site Identification:
Design a substantial temporary sign to announce and celebrate the entrance to the gala. A suggested freestanding height is 8’ to 12’ tall or 8’ square if mounted to an exterior wall surface. It must feature the name of the design gala.
Design Festival - Pedestrian Directional:
Design a template for pedestrian directional signs. This sign will list a minimum of 5 locations or event areas within the gala. Use directional arrows/iconography (use AIGA symbol signs to inspire
your design).
your design).
Design Festival - Banner Design:
Design a banner graphic to be mounted onto lamp posts near the location of the Design Festival. The size of banner is 18” wide by 60” tall.
Design Festival - Identity Design
