LEGACY LANE PROPERTIES
Complete branding design project for a real estate company. Inspirational project.
CLEARSPACE
Providing clear and uncluttered space around the logo helps the audience see it quickly and reinforces the brand.
Typography — GOTHAM
Typography is a visual element of your brand style guide that goes beyond the font you use in your company logo. It supports your brand’s design down to the links and copy on your website — even your tagline. We recommend specifying a primary and secondary font, with a mix of serif and sans serif fonts and font weights for different use cases.
Remember, the goal of your branding guidelines is to empower your people and external stakeholders to create consistent but varied collateral on behalf of your brand. You don’t want to limit them to a single font option.
TAGLINES
COLOURS
BUSINESS CARD DESIGN
BILLBOARDS