Logo & Identity Design — Case Study
A bespoke logo and business card system developed for a Toronto-based client. Situated in the heart of Toronto, McBride & Shields Professional Corporation is a distinguished law firm defined by its commitment to excellence and a highly personalized, client-centric approach.
Following an in-depth consultation with Daniel, Barrister and Solicitor – Managing Partner, a need was identified to establish a refined visual identity. The scope included the design of a new logo and a cohesive set of business cards for both partners, Daniel Michaud-Shields and Amanda McBride. The firm’s name, derived from the fusion of their surnames, serves as a direct expression of their unified practice and shared vision.
Typography — Orpheus Pro.
The typographic direction began with a search for something that felt both authoritative and enduring—something that could quietly reflect the firm’s values without feeling conventional.
Orpheus Pro emerged as a natural choice. Rooted in the late 1920s work of Walter Tiemann, the typeface carries a sense of history, yet avoids feeling dated. Its classical proportions and subtle Art Deco influence create a balance between tradition and modernity—an essential quality for a contemporary legal practice.
Rather than overpowering the identity, the typography works with restraint. It introduces a level of refinement and confidence that feels considered rather than imposed. In this context, Orpheus Pro becomes more than a stylistic decision—it acts as a visual voice for the firm, communicating clarity, credibility, and quiet sophistication across every touchpoint.
LOGO DESIGN
BUSINESS CARD DESIGN
