Excited to share my latest branding project, ORYN Yoga Place, a concept designed to reflect calmness, clarity, and mindful living.
My design approach focused on creating a visual identity that feels both modern and grounded, aligning with the core principles of yoga. I carefully selected green as the primary colour, as it plays a significant role in yoga branding, evoking balance, growth, and a deep connection to nature. Positioned at the centre of the colour spectrum, green is known to be the most restful colour for the human eye, promoting a sense of tranquillity, well-being, and harmony between mind and body.
The name ORYN is intentionally minimal and open to interpretation, designed to feel modern, calming, and memorable. Phonetically soft and balanced, it evokes a sense of flow and harmony, key elements of yoga practice. While not tied to a single literal meaning, ORYN suggests ideas of origin, alignment, and inner awareness, allowing the brand to feel both personal and expansive. Its simplicity makes it versatile, while its tone aligns with a peaceful, grounded, and elevated wellness experience.
My design approach focused on creating a visual identity that feels both modern and grounded, aligning with the core principles of yoga. I carefully selected green as the primary colour, as it plays a significant role in yoga branding, evoking balance, growth, and a deep connection to nature. Positioned at the centre of the colour spectrum, green is known to be the most restful colour for the human eye, promoting a sense of tranquillity, well-being, and harmony between mind and body.
The name ORYN is intentionally minimal and open to interpretation, designed to feel modern, calming, and memorable. Phonetically soft and balanced, it evokes a sense of flow and harmony, key elements of yoga practice. While not tied to a single literal meaning, ORYN suggests ideas of origin, alignment, and inner awareness, allowing the brand to feel both personal and expansive. Its simplicity makes it versatile, while its tone aligns with a peaceful, grounded, and elevated wellness experience.
