Project Overview
Client: Seneca College
Project: Applied Research Showcase
Scope: Campaign Design, Environmental Graphics, Social Media, Print
Project: Applied Research Showcase
Scope: Campaign Design, Environmental Graphics, Social Media, Print
Commissioned by the Applied Research, Innovation, and Entrepreneurship department, I developed a suite of promotional materials—including posters and postcards—to support the Applied Research Showcase at Seneca College’s Seneca@York campus. The initiative expanded into a multi-channel marketing campaign spanning transit advertising, campus installations, digital communications, and event collateral, creating a cohesive and highly visible presence across multiple touchpoints.
Design
A bold, typographic-led campaign for Seneca’s Applied Research Showcase, designed for high-traffic environments. Focused on clarity, hierarchy, and a minimal aesthetic, the system scales across transit and on-campus touchpoints—capturing attention and communicating instantly to a student audience.
