Project Overview
Client: Seneca College
Project: Applied Research Showcase
Scope: Campaign Design, Environmental Graphics, Social Media, Print
Tools: Photoshop, Illustrator, InDesign
Project: Applied Research Showcase
Scope: Campaign Design, Environmental Graphics, Social Media, Print
Tools: Photoshop, Illustrator, InDesign
During my final semester at Seneca College, I was commissioned to design a set of promotional materials—including a poster and postcard—for the Applied Research, Innovation, and Entrepreneurship department. This initiative supported the promotion of the Applied Research Showcase, held at Seneca College’s Seneca@York campus. The project evolved into a multi-channel campaign, extending across transit, campus, digital, and event environments to maximize visibility and engagement.
Design
A bold, typographic-led campaign for Seneca’s Applied Research Showcase, designed for high-traffic environments. Focused on clarity, hierarchy, and a minimal aesthetic, the system scales across transit and on-campus touchpoints—capturing attention and communicating instantly to a student audience.
