TD Bank Advertising Research & Concept Development Study
This independent design research project explores how financial institutions can strengthen customer engagement through visual storytelling and information design. Focusing on TD Bank, I used AI-assisted research to analyze its brand identity, customer demographics, advertising strategy, and
market positioning.
Based on these findings, I developed campaign concepts for families, professionals, and small business owners. The designs combine editorial-style imagery, simplified infographics, and clear messaging to make financial services more approachable while maintaining TD Bank’s trusted, premium brand presence.
My Role:
+ Research & AI-Assisted Analysis
+ Creative Direction
+ Art Direction & Graphic Design
+ Information Design
+ Data Visualization
+ Campaign Strategy
+ Layout & Typography
Project Goal:
To explore how research-driven visual communication can help financial institutions simplify complex information, improve audience engagement, and create more meaningful connections with customers through thoughtful design.
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