OVERVIEW
This is a lovely and unique set of stationery. Instead of a conventional logo on the letterhead, envelope, and business card, Milo and Thomas Architecture utilizes three of their images to be printed on their business stationery set.
Technical highlights
Each image is moved to the right, 1/2 the width of the photo. This is what we call in Graphic Design rational distance, which is one-half of a nearby dominant object. That's an easy measure for your eye to process.
Each image is moved to the right, 1/2 the width of the photo. This is what we call in Graphic Design rational distance, which is one-half of a nearby dominant object. That's an easy measure for your eye to process.
The creative has a repetitive design throughout that produces a sustainable mechanical and unique format.
