Advanced in Adobe Creative Suite, CADtools, Microsoft Office 365, PowerPoint, Keynote and OneNote.
Skillfully versed in layout design, typography, editorial, print, digital and infographic design.
Proficient in HTML and CSS using Brackets, Visual Studio Code, Adobe Dreamweaver, and WordPress.
Firm believer in continuous learning.
Sept. 2017 — Nov. 2019
President’s Honour List for Outstanding Academic Achievement, Winter 2018

Sept. 2010 — Feb. 2011

GRAPHIC DESIGN DIPLOMA – International Academy of Design and Technology
Jan. 2001 — Mar. 2003
Senior Creative Designer
Apr. 2023 — Present
Prepare artwork for vehicle wrap design. Define the scope of the project, including the type of vehicle, and design preferences. Present preliminary design mockups for client review, with multiple angles and perspectives.
Create and curate engaging social media content for various platforms, ensuring a consistent brand presence from feeds to stories.
Prepare art files for both print production and digital use, demonstrating meticulous attention to detail and adherence to brand standards.
Develop digital marketing assets, including emails, maintaining a clean and compelling
on-brand presentation.
Craft engaging scripts, encompassing headlines, and captions.
Participate in independent or team brainstorming sessions to generate creative ideas
and solutions.
Produce innovative work in both print and web formats that align with the brand identity.
Clearly express design concepts through freehand sketching, inspirational references, and preliminary digital designs.
Collaborate with fellow designers and suppliers to ensure successful project completion.
Undertake additional duties as assigned, demonstrating flexibility and adaptability in a dynamic work environment.
Environmental Graphic Designer — Contract
May 2022 — Feb. 2023
Developed and executed comprehensive environmental graphic design concepts for a diverse range of clients in various industries.
Collaborated with cross-functional teams, including architects and interior designers, to integrate visual elements seamlessly into physical spaces.
Produced detailed environmental graphics, signage, and wayfinding systems that enhanced user experience and navigability in retail, corporate, and public spaces.
Conducted site visits and collaborated with clients to understand their brand identity, values, and spatial requirements, ensuring alignment with design solutions.
Utilized Adobe Creative Suite, and CADtools to create visually compelling presentations and design mock-ups.
Managed multiple projects simultaneously, ensuring adherence to timelines, budgets, and client specifications.
Contributed to the development of brand guidelines and design standards, maintaining consistency across various touchpoints.
Freelance Graphic Designer
Nov. 2018 — Jan. 2021
Designed and oversaw digital and print publications for magazine and web-based marketing material. Advertisements ran a semi-monthly release schedule.
Strategically advised and presented ideas to senior leadership for upcoming deliverables for scheduled and seasonal events.
Crafted and calibrated multiple web and social media advertisements through Instagram, Facebook and Twitter.
Led and designed the annual marketing material for the “Salsa in Toronto Festival” and related events. Respective designs were used for merchandise and product sales through apparel, water bottles, billboards etc.
Editorial and Graphic Designer
May 2018 — Oct. 2021
Collaborated with web developers and programmers to design UI materials and graphical layouts for different online apps during the 2019 Women’s Tennis Association Tour (WTA). My role included: design research and thinking, ideation process, brainstorming, wireframing, and finally visual prototyping using Adobe XD.
Created infographics for print and digital publications.
Designed and produced advertisements for print and digital. This includes exterior and interior tournament signage seen in public transit, digital billboards, and materials shared through newspapers and television outlets.
Regularly met with stakeholders to determine effective strategies to deliver multiple design projects. This included new branding for Tennis Canada/Rogers Cup and the WTA, and PowerPoint presentations design for both, staff members, and clients.
Acted as Chief Designer for a 16-page magazine during the 2019 WTA tournament.
Senior Graphic Designer
Jan. 2007 — Aug. 2017
Managed and coordinated design projects and presentation folders from inception to completion. End-to-end advertisers and services were packaged for major real estate agencies across Canada such as Remax, Century 21 etc.
Engaged with clients to bring their ideas and vision to paper. Scheduled periodic meetings to present project updates and ensure client needs were met.
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