Practise makes you a better designer

During periods when I am not engaged in active design projects, I dedicate time to honing my skills in geometrical hand drawings and design. This practice encompasses the creation of various shapes, icons, and other visual elements that come to mind, with the primary objective of skill enhancement. Subsequently, I regularly transpose these geometric forms into logos, branding elements, or patterns, with the deliberate intention of crafting branding projects for fictitious entities.
Systematically, I execute the application of these designs to assess their functionality and ascertain the coherence of my technical drawings from a creative standpoint. I am pleased to introduce one of my notable fictional projects, which evolved into an inspirational piece I conceived during the summer of 2019: Saburo & Jurou Architects.
Saburo & Jurou Architects is a prestigious architecture firm based in Tokyo, Japan.
The Logo
The logo itself is a strong emphasis implies a Japanese architectural design firm. Moreover, the letters S & J form the shape of the logo creating a unique motif.
My idea for the design is to create a simple shape
Functions very well in different types of formats, such as patterns, apparel, mugs, etc. Also, scalable to large or small, the structure remains recognizable and coherent.​​​​​​​
Colour theory
Lime Green
Lime Green is a colour closely associated with nature, confidence, and high energy. Also, it promotes feelings of liveliness, freshness, and creativity.
Denim Blue
In general, blue represents the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also symbolizes depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.
Back to Top