Sevan Youhanna Graphic Design - SOLTANIAN REAL ESTATE

Overview

Client: Sharon Soltanian
Industry: Luxury Real Estate
Role: Brand Identity Design
Scope: Logo Design, Visual Identity System
Position statement: A refined personal brand identity designed to position a leading real estate professional within the luxury market.

Sharon Soltanian, a respected Broker of Record with over 18 years of experience in North York’s luxury real estate market, required a refined brand identity that would accurately reflect her established reputation and evolving business.

The goal was to create a visual identity that positioned her brand at a higher level—one that communicates trust, sophistication, and distinction in a competitive and highly visual industry.

Strategic Approach

The project was developed through a dual-focus strategy, balancing business positioning with personal brand expression.

Business Objectives

• Establish a cohesive and scalable visual identity across all platforms
• Reflect a premium, high-end real estate positioning
• Differentiate within a saturated and competitive market
• Build credibility and trust with affluent clientele

Personal Brand Objectives

• Create a memorable and recognizable personal identity
• Convey elegance, confidence, and individuality
• Reinforce professionalism and authority
• Ensure consistency during a period of brand transition

Design Concept

The identity centers around a bespoke “SS” monogram, designed to unify Sharon’s personal brand with her professional presence. The concept explores the
balance between:

• Feminine elegance and professional strength
• Personal identity and corporate credibility
• Simplicity and visual distinction

The monogram acts as a signature mark—subtle yet confident—allowing the brand to feel both personal and elevated, which is essential in luxury real estate where relationships and perception are key.

Typography & Visual Language

The selection of University Roman plays a defining role in the brand’s expression. Its narrow proportions and elevated crossbars introduce a refined typographic
voice that feels:

• Sophisticated
• Timeless
• Authoritative

The typography complements the monogram by reinforcing structure and elegance, creating a cohesive visual language that aligns with Sharon’s positioning in the
luxury market.

Design Outcome

The final identity system delivers a polished and cohesive brand presence that translates seamlessly across applications—from print materials to digital platforms. The result is a visual identity that:

• Communicates trust and professionalism
• Reflects a high-end, luxury aesthetic
• Strengthens brand recognition
• Positions Sharon Soltanian as a distinguished figure within her market

Applications

The identity was applied across a range of branded touchpoints, ensuring consistency and impact across both physical and digital environments.

PRIMARY LOGO