Sevan Youhanna Graphic Design - SOLTANIAN REAL ESTATE

meet Sharon

Sharon Soltanian, a respected industry innovator, has served as Broker of Record for over 18 years, specializing in luxury real estate in North York.

In 2014, she commissioned me to design a new logo and develop a comprehensive brand identity, guided by a clear and ambitious vision. Through close collaboration, I gained deeper insight into her brand positioning and aspirations.

Her charisma, elegance, and strong presence inspired a refined and confident design direction. Central to the concept was integrating her initials, “SS,” to create a sophisticated, feminine mark that reflects both her personal brand and the high-end clientele she serves.

objective

I divided Sharon’s project into two objective categories: business and personal objectives.

BUSINESS
• Establish a cohesive brand identity across multiple platforms.
• Reflect the professional and luxurious image of the successful, growing real estate business.
• Differentiate from competitors in an increasingly crowded market.
• Influence and build trust with new clients.

PERSONAL
• Impressionable.
• Unique elegance.
• Personal professionalism.
• Memorable.
• Recognizable and consistent through a transitional phase.

ACHIEVEMENT

The selection of University Roman as the typeface for the logomark is commendable. Known for its narrow capitals and elegantly positioned crossbars set well above the median line, the typeface conveys a strong sense of professionalism and refinement. These distinctive characteristics enhance the overall aesthetic of the logomark, resulting in a visual identity that feels both sophisticated and timeless.

PRIMARY LOGO