ABOUT MEDICAL CONFIDENCE
Medical Confidence is a healthcare platform designed to empower individuals to make informed and confident healthcare decisions. Through a personalized survey experience, the platform analyzes user responses and connects individuals with the most appropriate healthcare support resources based on their needs.
OBJECTIVE
As part of a five-member design team, the objective was to redesign the existing Medical Confidence mobile application to better resonate with Generation Z users between the ages of 17 and 26. The redesign focused on creating a more modern, approachable, and user-centered experience while maintaining a strong sense of professionalism, trust, and confidentiality ahead of the platform’s planned 2020 launch.
DESIGN SOLUTION
Following a comprehensive review of the existing application and collaborative discussions with the Medical Confidence team, the redesign strategy focused on improving emotional engagement, usability, and accessibility. The visual direction introduced a refreshed colour palette and authentic photography featuring real people to create a stronger human connection and a more relatable user experience.
The interface was intentionally designed to feel clean, intuitive, and approachable through the strategic use of whitespace, simplified navigation, and clear content hierarchy. Special attention was given to reducing user friction by minimizing unnecessary complexity during onboarding and survey interactions.
To further support the user experience, survey questions were refined for clarity and ease of understanding, while reminder and notification features were incorporated to help users stay informed about upcoming appointments and healthcare-related actions. The overall design approach prioritized trust, simplicity, and accessibility while creating a contemporary experience tailored to a younger audience.
ADDITIONAL FEATURES
To further improve user engagement and provide a more supportive experience, several new features were introduced, including live chat support, a thought diary, hotline access, status notifications, and motivational inspiration content.
Brand Colours
Orange
RGB 250 - 166 - 26
HEX #FAA519
RGB 250 - 166 - 26
HEX #FAA519
Orange colour represents:
• Freshness
• Happiness
• Positivity
• Freshness
• Happiness
• Positivity
Blue
RGB 0 - 84 - 166
HEX #0054A6
RGB 0 - 84 - 166
HEX #0054A6
Blue colour represents:
• Depth & Stability
• Trust
• Loyalty
• Depth & Stability
• Trust
• Loyalty
Typefaces
For fonts, we chose to use a combination of Arial for headings and Barlow for body text. They are both sans-serif fonts and very legible to read at a small
scale, and from a distance.
For fonts, we chose to use a combination of Arial for headings and Barlow for body text. They are both sans-serif fonts and very legible to read at a small
scale, and from a distance.
